Data as a Service (DaaS) Oracle Data Cloud aggregates, analyzes, and activates consumer data into one unified solution. Powered by Oracle ID Graph, this data-as-a-service (DaaS) offering creates cross-channel consumer understanding, so that you can know more about who your customers are, what they do, where they go, and what they buy.
Target Be More Efficient Get higher levels of targeting, greater efficiencies, and better results Know Your Audience Bring together various data segments to reveal who your audience is, what they do, what they buy, and where they go
Personalize Connect with Your Customer Ensure the message your customer sees resonates with their needs and desires Target Your Campaigns Orchestrate the timing and context of your campaigns according to where consumers are in their buying journey Measure Validate Validate that your campaigns are hitting their targets and delivering value Understand ROI Understand the return on your marketing spend Evaluate Identify high and low performing campaigns to optimize elements like audience, creative, and messaging
Data Providers Trust the Largest Engage with the largest global Data-as-a-Service solution with access to 2 billion global consumer profiles, $3 trillion in consumer transactions, and 1,500+ data partners View Data Providers See our complete list (HTML) of branded data partners available through the BlueKai Marketplace Media Integrations Connect Connect to your customers across any media channel as we are fully integrated with over 200 major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks Personalize Get comprehensive consumer profiles that power personalization across digital, mobile, offline, and TV Integrate Integrate with 200+ major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency-trading desks Reach Reach your customers at all points of their journey with the Oracle ID Graph View Media Integrations See a complete list (html) of our media integrations