Microsoft Dynamics Marketing is flexible, easy to use, and engineered to fit your business. The CRM marketing solution enables your team to plan, execute, and measure campaigns across channels, from start to finish. Transform every touchpoint into a marketing opportunity and harness the undiscovered potential within your customer base to market more effectively, improve productivity, and gain actionable insight into your marketing campaigns.
Drive Results
Integrate marketing planning, budgeting, and tracking across all channels, including email, digital, social, SMS, and traditional.
Manage projects, digital assets, workflows, and approval processes across your team and other departments and agencies all from a single platform.
Target Your Marketing Efforts
Use natural language queries to instantly segment customers or prospects. Create highly targeted lists and associate them with campaigns. Set up personal or public data for reuse.
Easily share target marketing lists with colleagues or vendors. Export lists into multiple formats for bulk email or direct mail communications.
Multi-Channel Campaigns
Engage customers with personalized, multi-channel campaigns. Use the visual campaign designer to create and manage campaigns using simple drag and drop capabilities.
Test email on different devices to determine the most effective campaigns.
Improve Lead Scoring
Capture and store responses and leads in one place for easy tracking and assignment. Score and assign responses using predefined algorithms. Instantly assign leads with full interaction history to the right sales person.
Track responses across communication channels, linking them to campaign and lead sources. Convert responses to leads and opportunities.
Automate Workflows
Boost productivity with personal, team, or organizational workflows. Send event-based marketing messages to customers, like happy birthday or anniversary messages.
Dynamically assign tasks to the right person using configurable rules. Accelerate approvals using predefined workflows. Set alerts and reminders of campaign milestone to inform appropriate people.
Mobility-Optimized Platform
Access and act on customer data from any type of device. Track budgets and push through approvals while on the road. Update or create campaigns on the fly.
Update, qualify, or assign leads while on the road. Analyze responses, leads, and campaign ROI with rich offline reporting.
Measure Pipeline and Revenue
Measure your marketing success with key performance indicators. Track key campaign indicators with built-in reports. Identify trends and allocate resources with powerful predictive analytics.
Proactively create offers with 360-degree customer views. Compare campaign effectiveness to future campaign decisions.
Benefits
- Engage customers with personalized, multichannel campaigns
- Increase sales-ready leads with advanced lead management and lead scoring
- Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar and provide actionable input
- Connect with customers and prospects through embedded, contextual social tools
- Measure pipeline and revenue across every marketing investment to get a true view of your ROI
