Recently on the blog, we have talked about a lot about Digital transformation and how it is going to change and improve the entire business landscape. This going to show you a story published on the Dynamics 365 blog on how digital transformation is impacting sales, service, and marketing. We hope this story would inspire our readers to get on the digital transformation train. Digital transformation has been changing every aspect business into productivity.
How Digital Transformation Is Impacting Sales, Service & Marketing
Breakthroughs in and the exponential pace of disruptive innovation are fundamentally changing the way we do business. Brands and organizations are looking to digital transformation as the key to innovation, growth, and the discovery and creation of new business opportunities. Customer acquisition, the customer experience, and customer retention have become make or break stakes.
In a recent interview, Ray Wang (Principal Analyst, Founder, and Chairman of Constellation Research and author of the best-selling book Disrupting Digital Business) gave his insights on the impact of digital transformation on key business processes. For sales, service, and marketing, real-time intelligence and the ability to act on it means everything:
- The Impact of Digital Transformation on Sales
“By mining the patterns that are happing in the marketplace, tying that back to relevant news, tying that back to tribal knowledge within the team. It gives you a competitive advantage.”
“For salespeople, the shift that’s happening is that you have access to better data and better information,” says Wang. “You can actually get to the team and collaborative selling techniques that you weren’t able to get to before.
“And over time, a lot of the selling that we were able to do by gut is happening in front of you in terms of insight. What digital does is it democratizes the ability to access information, and ultimately democratizes decisions and allows every sales rep to be productive.
“We’re seeing a whole bunch of machine learning services evolve, and that means they study patterns to see why certain sales are more effective, or why certain techniques are more effective, or how certain products work with each other.
“That information is going to arm your sales teams so that they can be more successful with certain types of accounts. And by mining the patterns that are happing in the marketplace, tying that back to relevant news, tying that back to tribal knowledge within the team. it gives you a competitive advantage.”
This story How Digital Transformation Is Impacting Sales, Service & Marketing was first published on Dynamics 365 blog.
For more information, how to digitally transform your business. Please contact us at IPI Solutions.